The DIY Illusion: When "Easy" Means "Embarrassing"
Why your Wix site might be costing you clients and credibility
Wix markets itself as the "easy" solution. And sure, it's easy in the same way microwaving a frozen burrito is "cooking." But if you want a website that actually works for your business (instead of just existing), here's why "easy" often means "embarrassingly limited."
1. The Template Trap: Your Brand Deserves Better Than 'Stock Photo Chic'
Wix Problem: You're picking (let's be real, brian picked it) from the same 10 templates as every startup, bakery, and life coach in THE WORLD.
Custom Advantage: We design around your brand ‐ not the other way around. No more awkwardly forcing your logo into Wix's pre-made color schemes.
"I redesigned our Wix site last month. The band's old 'unique' template had been used by 35,314 other businesses. The freakin' Rondelles used our template!" ‐ Brian Wilson<
2. Speed Matters: Wix Sites Load Like your Mom's old Dial-Up Connection
Wix Problem: Bloated code + generic hosting = pages that load slower than a DMV line. (Google penalizes slow sites, by the way.)
Custom Fix: Our sites average 1.5-second load times because we:
- Optimize every image
- Write clean code (not Wix's spaghetti nonsense)
- Use premium hosting
Pro Tip: Test your Wix site's speed at PageSpeed Insights. Then cry.
3. SEO? More Like "See You On Page 5"
Wix Problem: Their "SEO Wizard" is about as magical as a carnival fortune teller. Try searching for "[your industry] + [your city]" ‐ see your Wix site? Didn't think so.
Custom Solution: We build sites to rank, with:
- Proper URL structures (no Wix's weird /#about nonsense)
- Fast performance (see #2)
- Actual keyword strategy
4. "But I Need [Basic Feature]..." → "LOL, Good Luck"
Wix's Dirty Secret: Need a custom booking system? Member portal? Even a simple email form that doesn't look like it's from 2004? Prepare for:
- Endless third-party app subscriptions
- "Workarounds" that break when Wix updates
- That sinking "why is this so hard?" feeling
Our Approach: We build exactly what you need. No hacks. No "upgrade to premium." Just functional solutions.
5. The Hidden Cost of "Free"
| Wix "Cheap" Option | Custom (But Actually Worth It) |
|---|---|
| $23/month forever | One-time fee (you own it) |
| Template fees add up | Unique design = no rebranding later |
| Slow site = lost sales | Fast site = more conversions |
| Time wasted fixing it | Time saved = focus on your business |
When Wix Might Be Okay (And When to Run)
✅ Use Wix if:
- You're a hobbyist
- Your budget is $0
- You enjoy shouting into the void
🚫 Upgrade to custom if:
- You run a real business
- You hate patching together 12 apps for basic features
- You'd rather impress clients than embarrass yourself
TL;DR: Wix is like IKEA furniture ‐ fine for college, but you wouldn't put it in a luxury hotel.
🚀 Let's Build Something Better
